About the Author: Ruchi Roy
With over 9 years of experience, Ruchi is an expert in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Nearly 400 funds. $256 billion in assets. One fund that doubled in 40 trading days. Thematic ETFs are having their biggest year ever, but the category’s own history shows how [...]
